Affiliate links
Some of the links to the tools we review are affiliate links. If you click one and later buy, the vendor pays us a commission. The price you pay is exactly the same as going to the vendor directly. That commission is what keeps the site running.
We only ever add an affiliate link to a tool we would recommend to the right reader anyway. Where a tool has no affiliate programme, we still review it and link to it plainly, with no commission to us.
What the money cannot buy
- A higher ranking. Order is set from the evidence before any commercial conversation, and a tool that pays us nothing can outrank one that pays us well.
- A softer verdict. Every review names a real drawback, including the tools we earn the most from.
- A preview. No vendor sees a review, a ranking or a score before it publishes.
- Removal of a bad review. We correct facts when they change; we do not delete an honest verdict because a vendor asks.
How links are marked
Commercial links carry the standard sponsored nofollow attributes, and every page with one shows an affiliate disclosure above the first link. We do not use link cloaking or redirect tricks; the link goes to the vendor.
The short version
We make money when a recommendation is good enough that you act on it. That only works if the recommendations are honest, so keeping them honest is also the business model. If that ever slips, tell us.