Wistia pricing
What Wistia costs, what each plan is metered on, and what to expect as your traffic grows.
What Wistia costs
Free plan (25 GB, 1 user). Business $79/mo billed annually (250 GB+, 3 users, heatmaps, A/B testing, CTAs, lead capture). Business + Signals (Automation Suite: HubSpot/Marketo/Pardot, lead scoring, revenue attribution) $329/mo billed annually. Extra users $25 each. Enterprise custom.
What works
- Real webinar software plus a polished, on-brand, ad-free player, in one platform.
- The Automation Suite pushes video and webinar engagement into HubSpot, Marketo and Pardot, so watch behaviour becomes a lead signal your sales team can act on.
- Heatmaps, engagement graphs and A/B testing give marketers serious reporting, and there is a free plan to start.
What to watch
- It is built for B2B content and demand generation, not cold direct-response VSLs, so it lacks sound-first autoplay-restart and cart-level sale attribution.
- Costs climb quickly at scale: the lead-capture Signals plan is $329 a month, extra users are $25 each, and storage and bandwidth are capped.
Pricing questions
- How much does Wistia cost?
- Free plan (25 GB, 1 user). Business $79/mo billed annually (250 GB+, 3 users, heatmaps, A/B testing, CTAs, lead capture). Business + Signals (Automation Suite: HubSpot/Marketo/Pardot, lead scoring, revenue attribution) $329/mo billed annually. Extra users $25 each. Enterprise custom.
- Is there a free plan or trial?
- Yes, Wistia has a free tier. Any paid trial is noted above.
- Will the price change as I scale?
- Often, yes. Read the billing basis above: metering on plays, bandwidth or storage means your bill moves with usage, so the headline price is only the starting point.